Web Design Made for International Growth

John Lawrie Tubulars

Web Design & Development

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After years of working alongside John Lawrie Group, including the design and build of their group website, we were delighted to continue our partnership with work on a brand-new site for their US Tubulars division. Focusing on all things Stateside, the new site would feature brand new imagery, design, and messaging.

Working from our own home offices due to COVID-19, the site was entirely designed and built remotely so that when the market kicked off again, John Lawrie Tubulars would be there to greet it with a website that blew the competition away.

The Website

The site had to engage and encourage US users to discover the range of locations, services and stock inventory that they have available. We needed to clearly differentiate the messaging from the UK website as both businesses had a unique audience and needed a unique approach. Oh, and it all needed done asap… we set a target of 6 to 8 weeks.

One of the challenges was to create something striking while not straying from the Group’s brand guidelines. After long discussions on the options to rebrand the US operations, it was decided that their current identity was still a strong asset, presenting our team with a great opportunity to grow the brand rather than change it. We wanted to go bold.

In terms of development, we focused on delivering quick and seamless user interactions with a few minimalist visual effects to add a little interest, but above all make it simple. The emphasis was on the six yards spread out across the US, their services and the 2 million feet of pipe at their disposal. We made sure the opportunities for contact were there from above the fold on the home page all the way through to each service page. We also integrated analytics and events tracking to monitor web activity and downloads specifically.

“Just a big fat thank you for all your help with getting the new website up and running. It’s been the most straight forward web project I’ve ever worked on! I’ve had some good feedback already and look forward to hearing more... I really appreciate everyone’s help on this project, an 8 week turnaround is pretty good going, I’d say!”

Claire Sim
Group Marketing Manager - John Lawrie
The Garage Door Company
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Digital Alchemy
Archer House, Blackburn
Aberdeen, AB21 0BP

We are a full service digital agency, focusing on web design, digital marketing and branding.